The Fundamentals of Typography (Fundamentals)

The Fundamentals of Typography (Fundamentals) * Paperback: 176 pages * Publisher: AVA Publishing; 1st edition Book Description A beautiful, incisive introduction to the use of type * Packed with great examples from leading design studios * Introduces students to type and offers inspiration for working creatives The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world. About the Author Gavin Ambrose teaches typographic and information design at the London College of Communication. He has written and designed several books on graphic design, branding, and packaging, including Basics Design: Format. He lives in Kent, England. Paul Harris is a writer and editor whose work has appeared in magazines on both sides of the Atlantic. His most recent book is Dazed and Confused, a guide to style. He lives in Santiago, Chile. Quote: http://rapidshare.com/files/142723577/The_Fundamentals_of_Typography_www.softarchive.net.part1.rar http://rapidshare.com/files/142723576/The_Fundamentals_of_Typography_www.softarchive.net.part2.rar no pass