Monday, March 1, 2010

Letterhead & Logo Design 6

Letterhead & Logo Design 6 By Rockport Publishers * Publisher: Rockport Publishers * Number Of Pages: 208 Product Description: Fresh work, new design firms, established design gurus, and more than 300 innovative letterhead and logo designs. This volume is a terrific, creative addition to the very popular series. Summary: Original Designs Rating: 5 The ideas in this book will get your own creative juices flowing. Innovation meets modern design. Summary: Tonality, Shading, And Shadow Come Into Their Own Rating: 4 "Letterhead and Logo Design 6" is a great addition to the library of any graphic artist. Although I marginally preferred volume four in the series, this edition contains many examples of brilliant logo and letterhead design. I gave the book four stars rather than five because the conceptual explanations from the designers seen in earlier volumes are largely gone from this edition. That in no way takes away from the brilliance of most of the designs exhibited in this book, however. I was drawn especially to some of the more stark, monochrome designs, especially those with a single element of color strategically positioned: classic examples are the effort from Christian Nielinger on page 23, and the material for Process Solutions on page 63 from Howard Levy. Some other designers elected to use color as a main element of the design with stunning effects: I was particularly pleased with the use of elemental orange in the design for Clark Printing (page 53) skillfully executed by designers Perry Chua and Nancy Yeasting of Big Eye Creative. Tonality, shading, and shadow really come into their own as integral design elements in this volume with a brilliant design (page 42) from Emanuel Barbosa for Vector XXI, and the sublime design from Hellen Rayner of Blue i Design on page 93, which is perhaps my favorite of all showcased designs in the book. While not every design in the book is great, all are very original, and are certainly worth evaluating, whether you are a designer or a corporate representative looking for a new corporate image. For those who do see something they like, there is a helpful directory of participants in the back of the book. Quote: http://rapidshare.com/files/147889953/Letterhead___Logo_Design_6_www.softarchive.net.rar