Make It Bigger

Make It Bigger By Paula Scher * Publisher: Princeton Architectural Press * Number Of Pages: 272 Product Description: An outspoken voice in the world of graphic design for more than twenty years, Paul Scher has developed a worldwide reputation for her bold, modern graphics and her incisive critiques of the design profession. Summary: DO NOT BUY FROM AMAZON - find publisher. Rating: 4 I ordered this book late November in 2006. It was not in stock, so expected to ship sometime in February. Every 3 weeks I received another email notifying that the expected ship and delivery dates were pushed back another month or two. There's NO reason that this should happen - so I googled the book and eventually found a publisher's site to order from. Great book, but BOO amazon. Summary: great resource from a legend Rating: 5 A great read for anyone who is ready to make the jump from art school to working clients. Scher goes into excellent detail about working with illustrators, the structure (and politics) of agency work, her strategies/approach to design. She also shares good insight on how to work most effectively with clients who may not know a whole lot about design. I found this very practical, and a very easy read. I am also a big fan of her work, which spans several decades. Quote: http://rapidshare.com/files/151500257/Make_It_Bigger_www.softarchive.net.pdf