The New Rules of Marketing and PR

304 pages | 2007 | PDF | 1,2 Mb The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they*ll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company*s Web site, they aren*t there to hear your slogan or see your logo again. They want information, interaction, and choice